Sadly, Pacific Islanders in general have become some of the fattest folks on Earth as well as leading in the race to become the most diabetic (Type-2) people on the planet. Most of them already dropped their native diets and adopted Western eating habits some 30 or 40 years ago, so a return to eating more of their traditional food is to be applauded.
Coca Cola on the other hand are continuing to follow the route pioneered in the world of ‘nutritionism’ and have set out to ‘improve’ one of nature’s gifts, fresh milk. They have lowered the fat content, increased the protein content by 50%, added 30% more calcium, decreased the amount of lactose while adding lactase so they can make it lactose-free and in so doing, have also doubled the price.
Oh – and this tinkering with Mother Nature has also helped extend the Fairlife milk product’s shelf life to 90 days!
It is ironic that because we now believe that the constituent parts, those micro and macro-nutrients found in what we eat, are more important than whether it is fresh or natural, we will probably buy this new 'improved' milk in droves. Many of us will be convinced that our children’s health will be all the better for it so it's no wonder that Fairlife's CEO Steve Jones said to Time magazine; "I hope it's Coke's next billion-dollar brand."
This is the true impact of 'nutritionism'; an approach which has led to a focus on criteria that make it easier for industrial concerns to develop packaged food that appears to be healthy, to the detriment of fresh and minimally processed foods.
One thing is for sure. It is unlikely that Coca Colas’s new range of Kid’s ‘healthier’ milk will be found any time soon in that remote part of the South Pacific.
For reference: the 10 most obese places in the world
"FAT IS OUR FRIEND" ADVOCATES A DIET:
Sammy Pepys was the pseudonym used by James Capon when writing this book. He is not a doctor or a nutritionist but has studied nutrition and holds an MPH from Edinburgh University. Over the years, he has become increasingly suspicious of today's conventional wisdom about diet and health. When it comes to what we eat, he has helped many learn to eat more healthily.