It does not help that the phrase ‘junk food’ is often used interchangeably with ‘fast food’. Maybe that’s why politicians make reference to junk food in their fiery speeches yet never in their policy decisions. Head-nodding junk food rhetoric can fire up the emotions, but there are a lot of votes at stake if you trouble the fast-food industry - a major employee category, particularly in urban areas.
In this opinion piece - Yes, a Big Read - I set out to clarify what junk food really is; why it is important that we officially define it, and why the resulting labeling should be made clearly visible on packages, in restaurants and at the point of sale. I am not trying to get junk food banned, just labeled appropriately. Then when people decide to eat that piece of cake, slice of pizza or snack-bar, they will know and better understand the role it plays in their overall diet - and what it's doing to their body.
Such labeling would bring our attention back to the importance of less processed foods, to real food ingredients, to home-cooking and provide a better platform for the re-introduction of basic cooking lessons into a school’s curriculum …until such a time as their parents re-discover what their parents don’t seem to have passed on; cooking skills and the importance of family meals.
A singular feature of NOVA is its identification of ultra-processed food and drink products. These are not modified foods, but formulations mostly of cheap industrial sources of dietary energy and nutrients plus additives, using a series of processes (hence 'ultra-processed'). All together, they are energy-dense, high in unhealthy types of fat, refined starches, free sugars and salt, and poor sources of protein, dietary fibre and micronutrients. Ultra-processed products are made to be hyper-palatable and attractive, with long shelf-life, and able to be consumed anywhere, any time. Their formulation, presentation and marketing often promote overconsumption.
The UN Decade of Nutrition at https://www.ncbi.nlm.nih.gov/pubmed/28322183
"FAT IS OUR FRIEND" ADVOCATES A DIET: